Writing Tattoo Descriptions That Connect

Crafting a really good tattoo description isn't just about listing details—it’s your chance to connect with potential clients and show off your artistry. Here’s how I approach writing descriptions that actually resonate.

Getting Found: The SEO Basics

First things first, search engine optimization (SEO) matters. Think about what people type into Google when they’re looking for a tattoo. Include relevant keywords—things like ‘blackwork sleeve,’ ‘watercolor floral,’ or ‘geometric mandala.’ A little research goes a long way; see what terms are popular.

Beyond the Details: Telling the Story

Don't just say, "rose tattoo." That’s boring. Instead, describe its symbolism—maybe it represents resilience for a client, or a cherished memory of someone they loved. Really bring it to life.

What Makes Your Work Special?

Every artist has their own unique touch. What makes *your* rose tattoo different? Is it a specific shading technique you use, or perhaps the variety of rose itself? Don’t be shy about highlighting those details.

Speaking to Your Ideal Client

Consider who you want to attract. A description for a delicate, minimalist piece will feel very different from one showcasing a bold traditional design. Tailor your language accordingly.

The Power of Language

Words matter! Instead of saying something is "nice," try describing it as having “flowing, graceful lines.” Evoke emotions and paint a picture with your words.

Keep It Clear and Easy to Read

Break up long blocks of text. Use bullet points or short paragraphs—people skim online, so make it easy for them to find what they need.

Optional Extras: The Technical Stuff

If you want to get really detailed (and some clients appreciate it), include technical specs. Think about size, placement on the body, approximate time needed for the session, and even any specific inks used—like UV reactive ones.